GET OFF
GET OFF is a lifestyle brand focused on reclaiming the physical world. Through tactile at-home kits and a dedicated third space, it creates phone-free environments designed to foster real connection.
By intentionally abstaining from social media, the brand relies on urban advertising and word-of-mouth to grow its presence. Its visual system contrasts technological aesthetics with analog punk influences, positioning GET OFF as more than a brand: it’s an evolving cultural response to digital fatigue.
Disconnect to reconnect.
Rooted in analog process, the brand’s visual identity incorporates custom type design and linocut stamps as an illustrative icon system.
Two of the primary typefaces were created specifically for the project, while hand-carved elements introduce texture, imperfection, and a physical presence that resists digital polish.