Goomi Tortles

Goomi Tortles is a playful gummy brand rooted in sustainability, natural ingredients, and enjoying life’s slow moments.

This project allowed me to combine my love for nature and analog activities with an intensive hands-on approach, from assembling the box packaging and building a point-of-sale display to making nearly 500 turtle gummies for the final setup. The branding uses turtle motifs throughout, from puns to the hexagon patterns that pay homage to a turtle’s geometric shell. These elements work together to turn a simple snack into a cohesive, immersive experience.